Cross Cultural international PR & Global Press
After graduating in foreign languages and literature and earning a degree of Master in Semiotics of Theatre with a thesis in Elizabethan Theatre at the Shakespeare Centre in Stratford-upon-Avon, Cecilia immediately began her career in the international scene. Organizing conferences for professionals in London, New York, Montreal, Toronto, Frankfurt and Buenos Aires, acquiring along the way a network of top executive contacts in the culture and performance fields.
Cecilia Sandroni work encompasses many different aspects of media work – she has been PR & Press Officer for cultural events such as the Florence Biennale, where she collaborates with Vittorio Storaro, Dante Ferretti, Gabriella Pescucci, Oliviero Toscani and Leonardo Mondadori. For a number of years, from 1999, she was a consultant for Italia Cinema collaborating with UK Film Council, where she oversaw its connections with different Italian companies, including Istituto Luce and Cinecittà Holding. In the same period, she was a consultant for various festivals, programs and exhibitions, including International and National Film Festivals. These experiences solidified her collaboration with the most important companies in the field and their leading players.
From 2003 to 2007, Sandroni managed the public relations of the prestigious Alinari archive and the National Museum of Photography in Florence, for which she was the creator and organizer of several exibitions, publications & academic courses, including “Cammina, cammina,” with the support of UNICEF and the President of the Republic of Italy, and “Ritratti” and “Figli d’Italia,” also supported by the President of the Italian Republic. Cecilia Sandroni organized the itinerary/exhibition for the Historical Archives of the European Union in Villa Salviati in Florence, which was inaugurated by the President of the Republic Giorgio Napolitano.
From 2007 to 2013, she managed the foreign relations for many international exhibitions and events, such as “Verso Expo Milano 2015”.
From 2012 Cecilia Sandroni was behind the campaign “Adopt a Work of Art” at the Museo degli Innocenti in Florence and while there, she also oversaw the creation of the Public Relations of the Istituto degli Innocenti.
From 2013 to 2015, she was the International Public Relations Manager for the pilot project “Toscana Resort Castelfalfi” by TUI AG, a world leader in the tourism sector: an investment of 250 million euro. In 2016 Sandroni served as Advisor for the American Presidential elections.
In addition to PR and the significant work in different cultural fields since 2009 Cecilia Sandroni also worked in the sphere of social awareness, which culminated in 2017 with her acting as the “antenna journalist” for OSCE. Over the years, one prestigious role has followed another, including the International PR for the restoration project of the Church of the Nativity in Bethlehem in 2016-2017. The film Restoring the Sky, part of the worldwide communications campaign, won the 2017 “Globo d’Oro” the Foreign Press award, by a jury of international journalists.
Cecilia Sandroni was then chosen to assist with communications within Italy and for the European Events of “The Student Hotel,” a project inspired by the European “concept hotel”: an investment of 700 million euro in Italy. The Student Hotel co-living, co-working business model provides a unique hybrid destination for a fast-growing international community. The group plans to have 65 properties. Finally, she began her collaboration with the Fondazione Franco Zeffirelli, for which Sandroni has directed the worldwide communications activity in the lead up to the inauguration of the Franco Zeffirelli International Centre for the Performing Arts in Florence in July 2017. For the Franco Zeffirelli Foundation, she was the International PR. For the celebrations of the 140th anniversary of diplomatic relations between Bulgaria and Italy, as well as the 140 years since Sofia became the capital of Bulgaria, partner of the project “Bulgaria through the mirror of time” as Italienspr. Member of the Foreign Press Club of Rome. Cecilia Sandroni is corresponding for national and international newspapers. She runs ItaliensPR founded in 2015 in Berlin. For more information visit the Linkedin profile.