After graduating in foreign languages and literature thesis in Elizabethan Theatre and earning a Master in Semiotics of Theatre at the Shakespeare Centre in Stratford-upon-Avon, she immediately began her career in the international scene, organizing conferences for professionals in London, New York, Montreal, Toronto, Frankfurt and Buenos Aires, acquiring along the way a network of top executive contacts in the culture and performance fields. In 1990 Traslator of Camilo José Cela “Caffè de Artistas” Nobel Price for literature in 1989.

Cecilia Sandroni also works as a PR & Press Officer for cultural events like the Florence Biennale, where she collaborates with Vittorio Storaro, Dante Ferretti, Gabriella Pescucci, Oliviero Toscani and Leonardo Mondadori. For years, since 1999, she was a consultant for Italia Cinema collaborating with UK Film Council, for which she oversaw its connections with different Italian companies, including Istituto Luce and Cinecittà Holding. In the same period, she was a consultant for various festivals, programs and exhibitions, including International and National Film Festivals. These experiences solidified her collaboration with the most important companies in the field.

From 2003 to 2007, Sandroni managed the public relations of the prestigious Alinari archive and National Museum of Photography in Florence, for which she was the creator and organizer of several exibition, publications & university courses, including “Cammina, cammina,” with the support of UNICEF and the President of the Italian Republic, and “Ritratti” and “Figli d’Italia,” also supported by the President of the Italian Republic. Cecilia Sandroni organized the itinerary/exhibition for the Historical Archives of the European Union in Villa Salviati in Florence, which was inaugurated by the President of the Republic Giorgio Napolitano.

From 2007 to 2013, she managed the foreign relations for many international exhibitions and events, such as “Verso Expo Milano 2015”.

From 2012 Cecilia Sandroni was behind the campaign “Adopt a Work of Art” at the Museo degli Innocenti, for which she also oversaw its creation as Public Relation of Istituto degli Innocenti.

From 2013 to 2015, she was the International Public Relations Manager for the pilot project “Toscana Resort Castelfalfi” by TUI AG, a world leader in the tourism sector: an investment of 250 million euro.

In 2016 Sandroni served as Advisor for the American Presidential elections. In addition to PR and cultural work, since 2009, she has also worked in social awareness, which culminated in 2017 with her acting as “antenna journalist” for OSCE after a training. Over the years, one prestigious role has followed another, including the International PR for the restoration project of the Church of the Nativity in Bethlehem in 2016-2017. The film Restoring the Sky, part of the worldwide communications campaign, won the 2017 “Globo d’Oro” 2017 for Foreign Press, awarded by a jury of international journalists.

Cecilia Sandroni was then chosen to assist with communications within Italy and for the European Events of “The Student Hotel,” a project inspired by the European “concept hotel”: an investment of 600 million euro in Italy. The Student Hotel co-living, co-working business model provides a unique hybrid destination for a fast-growing international community. The group plans to have 41 properties (17,550 rooms). Finally, she began her collaboration with the Fondazione Franco Zeffirelli, for which Sandroni has directed the worldwide communications activity in the lead up to the inauguration of the Franco Zeffirelli International Centre for the Performing Arts in Florence in July 2017. For the Franco Zeffirelli Foundation, she was the International PR. Member of the Foreign Press Club of Rome. Cecilia Sandroni is corresponding for national and international newspapers. She runs ItaliensPR. For more information visit the Linkedin profile.

“Communicating is my passion. Professionalism my creed. Determination my strength. And success, my motivation.”

I love Italy – its glamour, its landscapes, its friendly people. I adore design, creativity, innovation and Italian savoir-faire. Living abroad has helped strengthen my belief that Italy’s greatest asset is the Made in Italy.

I have been working in public relations for 15 years, first in Italy and later in Germany, where I have always strived to promote the wonderful goods and services our country produces. I trained at some of the biggest communications agencies in the industry, leading numerous cross-border communications projects in foreign markets for both key Italian businesses and foreign investors in Italy.

Working in corporate and product communications abroad has strengthened my admiration for and devotion to the Made in Italy. Products from Italy’s fashion, luxury, design and food sectors are my favourites when it comes to sharing the history, the creativity, the quality, the tradition and the feeling they carry with them. Thanks to my training in Italy and my subsequent experience abroad, I have been able to develop the necessary sensitivity to grasp and comprehend the differences and similarities which divide and unite different cultures. As well as my professionalism at work, my strength is the international network of contacts I have built up with media personnel, bloggers, influencers, institutions and companies.

International PR

International PR and Press office, sponsorships

Social Media

Digital PR and social network management

Reporting

Media monitoring and reporting

Networking

Contact management creation

Events

Event organization

Video Reportage

By Francesco Fedeli & Giulia Sabella