Cecilia Sandroni is a Cross Cultural International PR and Global Press driven by the belief that arts and human rights education are a major force for growth.
Cecilia Sandroni & ItaliensPR offers a specialist, professional consultancy service in the field of international PR and Media relations in culture and human rights.
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Cross Cultural international PR & Global Press
After graduating in foreign languages and literature thesis in Elizabethan Theatre and earning a Master in Semiotics of Theatre at the Shakespeare Centre in Stratford-upon-Avon, she immediately began her career in the international scene, organizing conferences for professionals in London, New York, Montreal, Toronto, Frankfurt and Buenos Aires, acquiring along the way a network of top executive contacts in the culture and performance fields. In 1990 Traslator of Camilo José Cela “Caffè de Artistas” Nobel Price for literature in 1989.
Cecilia Sandroni also works as a PR & Press Officer for cultural events like the Florence Biennale, where she collaborates with Vittorio Storaro, Dante Ferretti, Gabriella Pescucci, Oliviero Toscani and Leonardo Mondadori. For years, since 1999, she was a consultant for Italia Cinema collaborating with UK Film Council, for which she oversaw its connections with different Italian companies, including Istituto Luce and Cinecittà Holding. In the same period, she was a consultant for various festivals, programs and exhibitions, including International and National Film Festivals. These experiences solidified her collaboration with the most important companies in the field.
From 2003 to 2007, Sandroni managed the public relations of the prestigious Alinari archive and National Museum of Photography in Florence, for which she was the creator and organizer of several exibition, publications & university courses, including “Cammina, cammina,” with the support of UNICEF and the President of the Italian Republic, and “Ritratti” and “Figli d’Italia,” also supported by the President of the Italian Republic. Cecilia Sandroni organized the itinerary/exhibition for the Historical Archives of the European Union in Villa Salviati in Florence, which was inaugurated by the President of the Republic Giorgio Napolitano.
From 2007 to 2013, she managed the foreign relations for many international exhibitions and events, such as “Verso Expo Milano 2015”.
From 2012 Cecilia Sandroni was behind the campaign “Adopt a Work of Art” at the Museo degli Innocenti, for which she also oversaw its creation as Public Relation of Istituto degli Innocenti.
From 2013 to 2015, she was the International Public Relations Manager for the pilot project “Toscana Resort Castelfalfi” by TUI AG, a world leader in the tourism sector: an investment of 250 million euro.
In 2016 Sandroni served as Advisor for the American Presidential elections. In addition to PR and cultural work, since 2009, she has also worked in social awareness, which culminated in 2017 with her acting as “antenna journalist” for OSCE after a training. Over the years, one prestigious role has followed another, including the International PR for the restoration project of the Church of the Nativity in Bethlehem in 2016-2017. The film Restoring the Sky, part of the worldwide communications campaign, won the 2017 “Globo d’Oro” 2017 for Foreign Press, awarded by a jury of international journalists.
Cecilia Sandroni was then chosen to assist with communications within Italy and for the European Events of “The Student Hotel,” a project inspired by the European “concept hotel”: an investment of 700 million euro in Italy. The Student Hotel co-living, co-working business model provides a unique hybrid destination for a fast-growing international community. The group plans to have 65 properties. Finally, she began her collaboration with the Fondazione Franco Zeffirelli, for which Sandroni has directed the worldwide communications activity in the lead up to the inauguration of the Franco Zeffirelli International Centre for the Performing Arts in Florence in July 2017. For the Franco Zeffirelli Foundation, she was the International PR. Member of the Foreign Press Club of Rome. Cecilia Sandroni is corresponding for national and international newspapers. She runs ItaliensPR, founded by Benedetta Spada in 2015. For more information visit the Linkedin profile.
International PR and Global Press by Cecilia Sandroni
Digital PR, social network management and contact management creation
Media monitoring and reporting